By definition, HTML is a uniform, text-based markup language. It consists of simple markup elements, the so-called “tags”, as well as empty elements such as <br>. HTML is an abbreviation for “Hypertext Markup Language”. It enables browsers to interpret, display and link web pages. In the current standard, XHTML and HTML 5 are used to create search engine-optimized and user-oriented websites with all the necessary elements . The responsive design and various awards within the code are also relevant for search engine ranking.

Who Invented HTML?

The Hypertext Markup Language was created because scientists wanted to communicate with each other about their research in the period of the beginning digitization. Contents from scientific work should be able to refer to each other and the respective textual markings, such as headings or formatting, should be consistently transferred. Based on this idea, HTML was proposed on March 13, 1989 by Tim Berners-Lee at CERN in Geneva. This simple means made it possible to refer to other publications in other documents across institutes and even across countries. The foundations of the World Wide Web were laid. Within a very short time, the Hypertext Markup Language became the standard language for websites on the Internet.

What does the abbreviation HTML stand for?

According to bestitude, the abbreviation HTML stands for the English definition “Hypertext Markup Language”, in German for example “Hypertext Markup Language”. The abbreviation thus precisely describes the original intention behind the Berners-Lee invention. It was about the uniform labeling or labeling of text documents to enable a better exchange of the findings of scientists from all over the world. In addition, Berners-Lee invented the possibility of referencing by means of so-called ” links ” – that is, links to other documents.

What does an HTML code consist of?

Because the HTML code is text-based, a complete, functional code, or code called the “source text” of the website, consists of marking elements called tags. Each award consists of an opening tag, for example <b>, followed by the text that is to be displayed in the aforementioned award. Finally, the formatting of the text ends with a closing tag in this case: </b>

An illustrative example:
<b> Text in bold </b>

<i> Text in italics </i>

The distinction always refers to the content that is between the two tags. In addition to these marking elements, there are also tags that do not have to be closed. One speaks of “empty tags”.

This is the case, for example, with a line break:

<br> or the following day

<img> which enables the integration of an image.

Since these tags do not refer to a section of text to be formatted, these elements do not need a closing tag.

What does a basic structure look like in HTML?

The basic structure of an HTML website consists of various tags that identify the most important areas.

There are also tags that define the font, font formatting and placement of elements on the website in the browser .

Nowadays, websites get by without frames, as these have some disadvantages. There is a side of several frames, called a frameset, it may be that the search engine only calls the page in HTML with the frame in which the appropriate content can be found – but no menu or add a matching environment. Also, users cannot bookmark sub-pages in a website with frames.

What does HTML have to do with SEO?

Practically all SEO OnPage measures relate directly or indirectly to commands and markups in HTML. This is the case because the search engine bots and crawlers check certain HTML tags for keywords and specific content in order to be able to evaluate how suitable the content of the website found is for the search query. Therefore, experienced SEOs make sure to adapt those well-known properties of the website to be optimized accordingly.

Our on- page professionals will be happy to tell you how good your website is, or whether it needs improvement.

Here are some HTML tags that are important for your SEO:

Alt-Tag: (Alternative-Tag)

The alternative description of your picture in text form, in case your picture is not displayed and to support barrier-free websites. This tag belongs to the metadata and is usually not displayed.

Title Tag:

Determines the title of the website and is an important ranking factor. Should not only be filled with keywords, but meaningfully texted.

HTML with frames

You don’t use it anymore because of the lack of usability. Please rather use websites that are built on the server side.

Meta description

Describes the content and purpose of this HTML page, invisible to the user on the website. The search engine can not only read this description, but also display it in the search results for orientation. If the description is not set in the HTML code, the search engines try to read something from the website. It therefore makes sense to make this description in the HTML source code yourself.

Headings (header awards)

We recommend a clearly defined heading structure so that the search engine can read the website better and more structured. In any case, this contains only one main heading “H1” and, depending on the meaningful subdivision of the content, further subdivisions down to <h3>, sometimes even deeper. This distinction usually also has an effect on the font size and markup. (bold, italic etc.) This means that the assignment of headings in the code also results in the formatting of text, but only in terms of appearance, not in terms of content.

NoFollow (do not follow attribute for links)

This property can be a link on your own website forgiven if you do not want, that the search engines from your own site follow through on the so marked Link. This technique is common and B estandteil a meaningful link Marketing.

Canonical tags

With this tag you can give the search engine an indication of the most important URL and related content. The HTML markup occurs in the source text for each page and is used for the information structure of the website and better legibility of websites for the search engines.

Which program do you need to generate an HTML document?

In fact, you can create HTML code in any text editor or word processing program. After the code has been validly written, it is also important that the document is then saved as an “.html” file.

However, creating HTML pages in the appropriate editors is much more convenient and clearer. These enable the code to be checked, the tags to be color-coded and the content to be structured more clearly.

The range of editors is very broad. There are WYSIWYG editors, which allow simple “click together” of simple websites, as well as highly professional editors with all sorts of additions, review displays and various factors.

What is the current version of the hypertext language?

The current variant is HTML 5.2 (as of June 20 20) The markup language HTML is constantly being developed and also adapted to the current conditions and requirements. The World Wide Web Consortium (W3C) is responsible for this, which publishes conditions for valid HTML and takes care of further development and standardization . So it is about interpretations by browser, mobile capability, user-friendliness and much more.

What is HTML