Category: Glossaries

Core Web Vitals are a set of user-related metrics. These measure speed, responsiveness and visual stability when websites are loaded. This allows website owners to measure and improve the user…

Definition: Content (German: content) is in the area of online marketing called a Web page, the entire contents. As a rule, this is (HTML) text, but also images, graphics, videos,…

A corporate blog is a blog that is run by a company. The marketing or communications department is usually responsible for creating and publishing the articles. However, this is increasingly…

By definition, cloaking can be described as an HTML technique from the field of search engine optimization. When optimizing by means of cloaking, the focus is on improving the ranking…

The Cumulative Layout Shift is a value that is part of Google’s Core Web Vitals and indicates how much a website changes during the loading process of the individual elements…

Definition: what is the click-through rate? By definition, the “ Click-Through-Rate”, “Click-Through-Ratio” or click rate of a website (short: CTR) is a key figure that shows the ratio of the…

The customer journey is the purchasing process that a customer goes through. The customer’s path is shown in different phases from the initial information to the purchase decision. Definition Nowadays,…

A chatbot is a text-based dialogue system that users can use to communicate by entering text or by voice. Chatbots help users to find quick information and are therefore becoming…

All companies need to store data. This includes, for example, customer data, business transactions, correspondence, e-mails, reports, analyzes and many more. In most cases, this data is stored on hosted…

The canonical tag is used to correctly mark websites with duplicate content. This will be punished as soon as it is recognized by Google. That is, the page with the…

By definition, deep crawl describes the ability of a search engine crawler to independently search subpages of a website for content and to index it. With some search engines, the…

A call-to-action (CTA) is a call to action in order to generate a specific reaction from the user. The call to action can be in the form of text, image…

Dialogue marketing is a type of direct marketing. As the name suggests, it is about the direct dialogue between the company and the customer. The acquisition of new customers and…

Definition: A cache is usually any type of intermediate storage (or “buffer storage”), for example on the PC, a browser or server. This type of buffer enables faster access to…

Display marketing (screen advertising) is a form of advertising that is shown graphically on a screen (display). Display advertising can be shown on PC screens and on touchscreens on tablets…

A disclaimer is a legal notice that is placed on the website in order to limit liability when using the site One of the great things about the internet is…

Browsers, also known as web browsers, are programs that are used to display websites on the Internet. Today’s browsers can display PDF, images or videos in addition to HTML documents…

A broken link is a hyperlink on a website that leads to a target page that is not or can no longer be reached, or to a linked file that…

Bing – Microsoft’s search engine Microsoft Bing is a search engine operated by Microsoft that has been available since 2012 and is linked to numerous services from the manufacturer. Although…

Under Big Data all data collections are grouped together, which can not be evaluated with conventional data processing techniques. This is not only due to the size of the data,…

The Banner Blindness (dt. “Blindness to banner ads”) is an Internet phenomenon in which visitors to a Web site that placed there banners consciously or unconsciously ignore. The term was…

A backlink is a link from a foreign, external page to another website. Search engines like Google use the backlink profile as an indicator to classify the website in the…

The backend, the “rear end”, forms the technical system of a website and its content. In general, the term is used to define the application and management of a particular…

B2C stands for business to consumer (German: from company to consumer) and describes the communication and business relationship between company and end consumer. In contrast, B2B (business to business) means…

B2B marketing means business to business (German: from company to company) and describes a business relationship between two companies. In contrast, B2C (business-to-consumer) marketing is geared towards end customers. Customers…

ASCII code is a character set which, with a total of 7 bits, allows most characters to be represented on a computer keyboard. Since this is an American invention, characters…

According to nonprofitdictionary, article spinning, also known as text spinning, describes the automated creation of texts, usually with the help of special spinning software. The aim is to create several…

The Apache Server from the Apache Software Foundation is the most widely used server on the Internet worldwide. The Apache server is open source, free of charge and is constantly…

According to homethodology, Amazon Web Services, also known as AWS, is a cloud computing platform offered by the company of the same name. Customers can host applications, websites and services…

Definition of ALT-TAG The alt tag (for “alternative tag”) is used by search engines if images or graphics are not displayed. The stored alternative text is a short description of…