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Category: Glossaries

What are Core Web Vitals?

September 30, 2021September 23, 2021collegetoppicks
What are Core Web Vitals

Core Web Vitals are a set of user-related metrics. These measure speed, responsiveness and visual stability when websites are loaded. This allows website owners to measure and improve the user…

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What is content?

September 30, 2021July 7, 2022collegetoppicks
What is content

Definition: Content (German: content) is in the area of online marketing called a Web page, the entire contents. As a rule, this is (HTML) text, but also images, graphics, videos,…

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What is a corporate blog?

September 29, 2021September 23, 2021collegetoppicks
What is a corporate blog

A corporate blog is a blog that is run by a company. The marketing or communications department is usually responsible for creating and publishing the articles. However, this is increasingly…

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What is cloaking?

September 29, 2021September 23, 2021collegetoppicks
What is cloaking

By definition, cloaking can be described as an HTML technique from the field of search engine optimization. When optimizing by means of cloaking, the focus is on improving the ranking…

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What is the Cumulative Layout Shift (CLS)?

September 28, 2021September 23, 2021collegetoppicks
What is the Cumulative Layout Shift (CLS)

The Cumulative Layout Shift is a value that is part of Google’s Core Web Vitals and indicates how much a website changes during the loading process of the individual elements…

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What is click-through rate (CTR)?

September 28, 2021September 23, 2021collegetoppicks
What is click-through rate (CTR)

Definition: what is the click-through rate? By definition, the “ Click-Through-Rate”, “Click-Through-Ratio” or click rate of a website (short: CTR) is a key figure that shows the ratio of the…

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What is the customer journey?

September 27, 2021September 23, 2021collegetoppicks
What is the customer journey

The customer journey is the purchasing process that a customer goes through. The customer’s path is shown in different phases from the initial information to the purchase decision. Definition Nowadays,…

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What is a chatbot?

September 27, 2021September 23, 2021collegetoppicks
What is a chatbot

A chatbot is a text-based dialogue system that users can use to communicate by entering text or by voice. Chatbots help users to find quick information and are therefore becoming…

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What is a dedicated server?

September 26, 2021September 23, 2021collegetoppicks
What is a dedicated server

All companies need to store data. This includes, for example, customer data, business transactions, correspondence, e-mails, reports, analyzes and many more. In most cases, this data is stored on hosted…

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What is a Canonical Tag?

September 26, 2021September 23, 2021collegetoppicks
What is a Canonical Tag

The canonical tag is used to correctly mark websites with duplicate content. This will be punished as soon as it is recognized by Google. That is, the page with the…

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What is a deep crawl?

September 25, 2021September 23, 2021collegetoppicks
What is a deep crawl

By definition, deep crawl describes the ability of a search engine crawler to independently search subpages of a website for content and to index it. With some search engines, the…

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What is a CTA?

September 25, 2021July 7, 2022collegetoppicks
What is a CTA CAll to Action

A call-to-action (CTA) is a call to action in order to generate a specific reaction from the user. The call to action can be in the form of text, image…

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What is dialogue marketing?

September 24, 2021September 23, 2021collegetoppicks
What is dialogue marketing

Dialogue marketing is a type of direct marketing. As the name suggests, it is about the direct dialogue between the company and the customer. The acquisition of new customers and…

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What is cache?

September 24, 2021September 23, 2021collegetoppicks
What is cache

Definition: A cache is usually any type of intermediate storage (or “buffer storage”), for example on the PC, a browser or server. This type of buffer enables faster access to…

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What is display marketing?

September 23, 2021September 23, 2021collegetoppicks
What is display marketing

Display marketing (screen advertising) is a form of advertising that is shown graphically on a screen (display). Display advertising can be shown on PC screens and on touchscreens on tablets…

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What is a disclaimer?

September 23, 2021September 23, 2021collegetoppicks
What is a disclaimer

A disclaimer is a legal notice that is placed on the website in order to limit liability when using the site One of the great things about the internet is…

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What is a browser?

September 23, 2021September 23, 2021collegetoppicks
What is a browser

Browsers, also known as web browsers, are programs that are used to display websites on the Internet. Today’s browsers can display PDF, images or videos in addition to HTML documents…

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What is a broken link?

September 22, 2021September 23, 2021collegetoppicks
What is a broken link

A broken link is a hyperlink on a website that leads to a target page that is not or can no longer be reached, or to a linked file that…

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What is Bing?

September 21, 2021September 23, 2021collegetoppicks
What is Bing

Bing – Microsoft’s search engine Microsoft Bing is a search engine operated by Microsoft that has been available since 2012 and is linked to numerous services from the manufacturer. Although…

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What is big data?

September 20, 2021July 7, 2022collegetoppicks
What is big data

Under Big Data all data collections are grouped together, which can not be evaluated with conventional data processing techniques. This is not only due to the size of the data,…

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What is banner blindness?

September 19, 2021September 23, 2021collegetoppicks
What is banner blindness

The Banner Blindness (dt. “Blindness to banner ads”) is an Internet phenomenon in which visitors to a Web site that placed there banners consciously or unconsciously ignore. The term was…

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What is a backlink?

September 18, 2021September 23, 2021collegetoppicks
What is a backlink

A backlink is a link from a foreign, external page to another website. Search engines like Google use the backlink profile as an indicator to classify the website in the…

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What is the backend?

September 17, 2021September 23, 2021collegetoppicks
What is the backend

The backend, the “rear end”, forms the technical system of a website and its content. In general, the term is used to define the application and management of a particular…

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What is B2C?

September 16, 2021September 23, 2021collegetoppicks
What is B2C

B2C stands for business to consumer (German: from company to consumer) and describes the communication and business relationship between company and end consumer. In contrast, B2B (business to business) means…

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What does B2B mean?

September 15, 2021September 23, 2021collegetoppicks
What does B2B mean

B2B marketing means business to business (German: from company to company) and describes a business relationship between two companies. In contrast, B2C (business-to-consumer) marketing is geared towards end customers. Customers…

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What is ASCII code?

September 14, 2021September 23, 2021collegetoppicks
What is ASCII code

ASCII code is a character set which, with a total of 7 bits, allows most characters to be represented on a computer keyboard. Since this is an American invention, characters…

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What is Article Spinning?

September 13, 2021September 23, 2021collegetoppicks
What is Article Spinning

According to nonprofitdictionary, article spinning, also known as text spinning, describes the automated creation of texts, usually with the help of special spinning software. The aim is to create several…

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What is the Apache HTTP Server?

September 12, 2021September 23, 2021collegetoppicks
What is the Apache HTTP Server

The Apache Server from the Apache Software Foundation is the most widely used server on the Internet worldwide. The Apache server is open source, free of charge and is constantly…

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What are the Amazon Web Services?

September 11, 2021September 23, 2021collegetoppicks
What are the Amazon Web Services

According to homethodology, Amazon Web Services, also known as AWS, is a cloud computing platform offered by the company of the same name. Customers can host applications, websites and services…

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What are Alt Tags and Title Tags?

September 10, 2021September 23, 2021collegetoppicks
What are Alt Tags and Title Tags

Definition of ALT-TAG The alt tag (for “alternative tag”) is used by search engines if images or graphics are not displayed. The stored alternative text is a short description of…

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